Store brand introduction in a dual-channel supply chain : the roles of quality differentiation and power structure
Yujie Xiao, Wenju Niu, Lianmin Zhang, Weili Xue
| Year of publication: |
2023
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|---|---|
| Authors: | Xiao, Yujie ; Niu, Wenju ; Zhang, Lianmin ; Xue, Weili |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 116.2023, p. 1-12
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| Subject: | Dual-channel supply chain | Power structure | Quality differentiation | Store brand introduction | Lieferkette | Supply chain | Einzelhandel | Retail trade | Markenartikel | Brand | Handelsmarke | Store brand | Produktqualität | Product quality | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management |