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STORE PATRONAGE: THE UTILITY OF A MULTI-METHOD, MULTI-NOMIAL LOGISTIC REGRESSION MODEL FOR PREDICTING STORE CHOICE
Moutinho, Luiz, (2006)
Measuring Preferred Store Satisfaction Using Consumer Choice Criteria as a Mediating Factor
Hutcheson, Graeme D., (1998)
Artificial neural networks and structural equation modelling : an empirical comparison to evaluate business customer loyalty
Coelho, Arnaldo, (2013)