Store environment and advertising : investigating two manipulative forces from the supermarket
Year of publication: |
2010
|
---|---|
Authors: | Clochet, Joeri ; Cosaert, Sam ; Cherchye, Laurens ; Rock, Bram de |
Published in: |
Review of business and economics. - Leuven : Acco, ISSN 2031-1761, ZDB-ID 2424878-2. - Vol. 55.2010, 1, p. 90-106
|
Subject: | Ladengestaltung | Store design | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Offenbarte Präferenzen | Revealed preferences | Lebensmitteleinzelhandel | Food retailing |
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