Storytelling and the scenario process: Understanding success and failure
| Year of publication: |
2013
|
|---|---|
| Authors: | Bowman, Gary ; MacKay, R. Bradley ; Masrani, Swapnesh ; McKiernan, Peter |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 2807002. - Vol. 80.2013, 4, p. 735-748
|