Strategic Agility in Marketing : Concepts, Methods, and Organizational Impact

by Jens Kröger, Stefanie Marx

Challenges of a New Era -- Successful Companies of Tomorrow -- Focus on Customers -- Marketing in Transition -- Agile Marketing: Values, Principles and the Right Mindset -- The Three Levels of Action of Marketing -- Methods and Tools -- Implementation - The First Steps -- Conclusion.

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Alternative title:	Agiles Marketing
Year of publication:	2025
Authors:	Kröger, Jens ; Marx, Stefanie
Publisher:	2025.: Wiesbaden : Springer Fachmedien Wiesbaden 2025.: Wiesbaden : Imprint: Springer
Subject:	Agile Marketing Methods \| Agile Marketing Manifesto \| Scrum im Marketing \| Design Thinking Customer Orientation \| Breaking Down Marketing Silos \| Purpose and Customer Orientation \| Tools for Agile Marketing \| Kanban in Marketing \| Scrumban in Marketing \| Customer Journey Mapping \| New Work \| T-shaped Skillset \| Agile Marketing Framework \| Marketing Business Enabler \| Beziehungsmarketing \| Relationship marketing \| Marketing \| Agilität \| Agility \| Marketingmanagement \| Marketing management \| Strategisches Management \| Strategic management

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Erscheint auch als (Druck-Ausgabe):

Kröger, Jens. Strategic Agility in Marketing. - [Erscheinungsort nicht ermittelbar] : Springer, 2025

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