Strategic alignment for sales organization transformation
Year of publication: |
2009
|
---|---|
Authors: | LaForge, Raymond W. ; Ingram, Thomas N. ; Cravens, David W. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 17.2009, 3/4, p. 199-219
|
Subject: | Verkauf | Selling | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
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