Strategic alliance helps Rolls Royce fly even higher : BMW partnership boosts aerospace giant

We are often reminded that we must speculate in order to accumulate. While the more cautious among us may habitually reject such advice, others deem it sound logic that often pays dividends. It has certainly appeared to for UK aerospace giant Rolls Royce, who benefited from a decade‐long alliance with BMW, the German car manufacturer. The competitive strategies employed during this period have boosted a company now savoring even better fortunes than before.