Strategic and operational management of supplier involvement in new product development : a contingency perspective

Ferrie E.A. van Echtelt, Finn Wynstra and Arjan J. van Weele

Year of publication:	June 2007
Other Persons:	Echtelt, Ferrie E. A. van (contributor) ; Wynstra, Finn (contributor) ; Weele, Arjan J. van (contributor)
Publisher:	Rotterdam : ERIM
Subject:	B-to-B-Marketing \| Business-to-business marketing \| Lieferantenmanagement \| Supplier relationship management \| Strategisches Management \| Strategic management \| Produktentwicklung \| New product development

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