Strategic behavior for hotel standby upgrade programs : empirical evidence and pricing implications
Övünç Yılmaz, Mark Ferguson, Pelin Pekgün, Guangzhi Shang
| Year of publication: |
2022
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|---|---|
| Authors: | Yılmaz, Övünç ; Ferguson, Mark ; Pekgün, Pelin ; Shang, Guangzhi |
| Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 68.2022, 6/7, p. 675-701
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| Subject: | digital upgrades | hotel revenue management | loyalty programs | management of technology | strategic behavior | Hotellerie | Hotel industry | Revenue-Management | Revenue management | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Strategisches Management | Strategic management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/joom.1177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466490