Impact of attitudinal loyalty on the frequent unmanaged business traveler's use of price and consumer reviews in hotel choice
Breffni M. Noone and Kelly A. McGuire
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Noone, Breffni M. ; McGuire, Kelly A. |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 15.2016, 1, p. 20-36
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| Subject: | revenue management | price sensitivity | consumer reviews | attitudinal loyalty | business traveler | hotels | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing | Geschäftsreisen | Business travel | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/rpm.2015.48 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011441296