Strategic channel alignment : an analysis of the configuration of physical and virtual marketing channels
Claas Müller-Lankenau; Kai Wehmeyer; Stefan Klein
| Year of publication: |
2006
|
|---|---|
| Authors: | Müller-Lankenau, Claas ; Wehmeyer, Kai ; Klein, Stefan |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 4.2006, 2, p. 187-216
|
| Subject: | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003322038