Strategic communication as an emerging interdisciplinary paradigm
Kelly Page Werder, Howard Nothhaft, Dejan Verc̆ic̆ and Ansgar Zerfass
| Year of publication: |
2020
|
|---|---|
| Authors: | Werder, Kelly Page ; Nothhaft, Howard ; Verc̆ic̆, Dejan ; Zerfaß, Ansgar |
| Published in: |
Future directions of strategic communication. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-27230-2. - 2020, p. 5-23
|
| Subject: | Strategisches Management | Strategic management | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Interdisziplinäre Forschung | Interdisciplinary research | Interne Kommunikation | Internal communication | Theorie | Theory |
| Extent: | Illustrationen |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012111996