Strategic industrial marketing
Peter M. Chisnall
| Year of publication: |
1990 ; 2. ed., 3. [Dr.]
|
|---|---|
| Authors: | Chisnall, Peter M. |
| Publisher: |
New York [u.a.] : Prentice Hall |
| Subject: | Marketing | Industriebetrieb | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 378 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | 3. ed. u.d.T.: Chisnall, Peter M.: Strategic business marketing |
| ISBN: | 0-13-850520-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004131919