Strategic orientation, market orientation and business performance : in searching for integration, evidence from Turkey
Muthanna Alobaidi and Olgun Kitapci
| Year of publication: |
2019
|
|---|---|
| Authors: | Alobaidi, Muthanna ; Kitapci, Olgun |
| Published in: |
Montenegrin journal of economics. - Podgorica : Economic Laboratory for Transition Research, ISSN 1800-6698, ZDB-ID 2860930-X. - Vol. 15.2019, 3, p. 53-70
|
| Subject: | Strategic orientation | market orientation | hotel performance | balanced scorecard | Türkei | Turkey | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Balanced Scorecard | Balanced scorecard | Performance-Messung | Performance measurement | Hotellerie | Hotel industry |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.14254/1800-5845/2019.15-3.4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264454