The effects of an e-marketing orientation on performance on Turkish exporter firms
Year of publication: |
January-March 2015
|
---|---|
Authors: | Sürer, Atilla ; Mutlu, Hanifi Murat |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 1, p. 123-138
|
Subject: | market orientation | e-marketing orientation | strategic orientation | financial performance | marketing performance | Türkei | Turkey | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
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