Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill
Guowei Liu; Jianxiong Zhang; Wansheng Tang
| Year of publication: |
2015
|
|---|---|
| Authors: | Liu, Guowei ; Zhang, Jianxiong ; Tang, Wansheng |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 56.2015, p. 1-15
|
| Subject: | Quality | Advertising | Goodwill | Transfer price | Differential games | Verrechnungspreis | Transfer pricing | Werbung | Spieltheorie | Game theory | Produktqualität | Product quality | Geschäftswert | Duopol | Duopoly |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339758