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Strategies for introducting marketing into nonprofit organizations

Philip Kotler
Year of publication:
1979
Authors: Kotler, Philip
Published in:
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 43.1979, 1, p. 37-44
Subject: Organisation | Absatz | Vereinigte Staaten
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