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Strategies to Arrest Sales Decline in the Case of Lion Larger

This paper seeks to identify strategies which can boost sales of Lion lager a Delta Breweries product which has not been performing well over the last two years in terms of market share and sales. Strategies such as the SWOT analysis, strategic planning, the BCG Matrix and Ansoff Matrix can be adopted
Year of publication:
2017
Authors: Mazikana, Anthony Tapiwa
Publisher: [S.l.] : SSRN
freely available
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