Strategies to avoid liability of foreignness when entering a new market
Haritz Gorostidi-Martinez and Xiaokang Zhao
| Year of publication: |
2017
|
|---|---|
| Authors: | Gorostidi-Martinez, Haritz ; Zhao, Xiaokang |
| Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 0972-7981, ZDB-ID 2529536-6. - Vol. 14.2017, 1, p. 46-68
|
| Subject: | Strategic management | Country of origin | Liability of foreignness | Entry modes | Small- and medium-sized enterprises | Market context | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | KMU | SME | Strategisches Management | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Auslandsinvestition | Foreign investment | Markteintritt | Market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JAMR-09-2016-0067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011661535