Strategy aligned process selection for mobile customer services
Ragnar Schierholz; Lutz M. Kolbe; Walter Brenner
| Year of publication: |
2008
|
|---|---|
| Authors: | Schierholz, Ragnar ; Kolbe, Lutz ; Brenner, Walter |
| Published in: |
Global mobile commerce : strategies, implementation, and case studies. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-59904-558-0. - 2008, p. 88-110
|
| Subject: | Mobile Business | Mobile business | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003555642