Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
Nicole Pfeffermann, Julie Gould, editors
| Year of publication: |
[2017] ; Third edition
|
|---|---|
| Other Persons: | Pfeffermann, Nicole (ed.) ; Gould, Julie (ed.) |
| Publisher: |
Cham, Siwtzerland : Springer |
| Subject: | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Published items: |
25 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxvi, 424 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-319-49540-8 ; 3-319-49540-2 ; 978-3-319-49542-2 |
| Other identifiers: | 10.1007/978-3-319-49542-2 [DOI] |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014012975