Strategy and communication for innovation : integrative perspectives on innovation in the digital economy

Nicole Pfeffermann, Julie Gould, editors

Year of publication:	[2017] ; Third edition
Other Persons:	Pfeffermann, Nicole (ed.) ; Gould, Julie (ed.)
Publisher:	Cham, Siwtzerland : Springer
Subject:	Innovationsmanagement \| Innovation management \| Marketingmanagement \| Marketing management \| Öffentlichkeitsarbeit \| Public relations \| Strategisches Management \| Strategic management \| Kommunikation
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com]
Published items:	25 hits in ECONIS - Online Catalogue of the ZBW

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