STRATEGY UNDER UNCERTAINTY - What makes for a good strategy in highly uncertain business environments? First, it's crucial to distinguish among the levels of uncertainty that managers face- there are more than you may think.
| Year of publication: |
1997
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|---|---|
| Authors: | Courtney, Hugh ; Kirkland, Janet ; Viguerie, Patrick |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 75.1997, 6, p. 66-81
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