Stronger together? : tourists' behavioral responses to joint brand advertising
Year of publication: |
2020
|
---|---|
Authors: | Can, Ali Selcuk ; Ekinci, Yuksel ; Viglia, Giampaolo ; Buhalis, Dimitrios |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 5, p. 525-539
|
Subject: | Brand advertising | Tourismusmarketing | Tourism marketing |
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