Structural equation modeling of value-psychographic trait-clothing purchase behavior: a study on the urban college-goers of India
| Year of publication: |
2007
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|---|---|
| Authors: | Roy, Sudas ; Goswami, Paromita |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 8.2007, 4, p. 269-277
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