Structural equation modelling of customer attitudes towards social network advertising : a case of Iranian social networking site
Seyyed Mehdi Mirmehdi, Ali Sanayei and Hossein Rezaei Dolatabadi
| Year of publication: |
2017
|
|---|---|
| Authors: | Mirmehdi, Seyyed Mehdi ; Sanayei, Ali ; Dolatabadi, Hossein Rezaei |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 12.2017, 4, p. 469-488
|
| Subject: | attitude towards advertising | online advertising | social media | social network advertising | social networking sites | entertainment | information | social image | good for the economy | credibility | interactivity | materialism | irritation | value corruption | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Werbung | Advertising | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Korruption | Corruption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011801630