The structural relationship between a low-cost carrier's service experience, corporate social responsibility, brand love, and reuse intention : the case of Southwest Airlines
Year of publication: |
2022
|
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Authors: | Lee, Won Seok ; Tang, Ruohan ; Moon, Joonho ; Song, Myungkeun |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 102.2022, p. 1-9
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Subject: | Service experience | Corporate social responsibility | Brand love | Reuse intention | Low-cost carriers | Corporate Social Responsibility | Fluggesellschaft | Airline | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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