Student perceptions of service quality in the school of accounting: a case analysis of a private university in Malaysia

The purpose of this paper is to explore the relationship between the service quality dimensions (assurance, responsiveness, empathy, reliability and tangibles) and the overall academic performance service quality. Questionnaires were circulated to 300 students from the school of accounting which resulted in a 75% response rate. The findings from this research have shown that assurance and responsiveness are positively associated with overall academic performance of service quality. Hence, both the academicians and practitioners are recommended to think about these relevant service quality dimensions when assessing the overall academic performance service quality within the school of accounting. Research implications and limitations are discussed.