Study on the impact of chatbot characteristics of online shopping mall on customer satisfaction and reuse intention in China : hedonic motivation and utilitarian motivation as moderating variables

Qi Gao, Xiaoyu Xing

Year of publication:	2023
Authors:	Gao, Qi ; Xing, Xiaoyu
Published in:	Journal of international trade & commerce. - Seoul, South Korea : Korea International Trade Research Institute, ISSN 2384-1958, ZDB-ID 2920576-1. - Vol. 19.2023, 1, p. 51-67
Subject:	Chatbot's Characteristics \| Reuse Intention \| Hedonic Motivation \| Utilitarian Motivation \| Konsumentenverhalten \| Consumer behaviour \| Motivation \| Kundenzufriedenheit \| Customer satisfaction \| Online-Handel \| Online retailing \| China \| Utilitarismus \| Utilitarianism \| Leistungsmotivation \| Work motivation \| Kaufmotiv \| Consumer motivation \| Hedonischer Preisindex \| Hedonic price index