Study on the influencing factors of mobile users' impulse purchase behavior in a large online promotion activity
Qihua Liu, Fuguo Zhang
| Year of publication: |
2019
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|---|---|
| Authors: | Liu, Qihua ; Zhang, Fuguo |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 17.2019, 2, p. 88-101
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| Subject: | Double 11 Promotion | Impulse Buying Tendency | Impulse Purchase | Mobile Commerce | Social Environment | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mobile Business | Mobile business | Verkaufsförderung | Sales promotion | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2019040108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012036064