Studying shelf framing with multiple consumer insights
Enrique Strelow, Verena Hauschildt, Mark Heitmann, Christian Scheier
| Year of publication: |
2017
|
|---|---|
| Authors: | Strelow, Enrique ; Hauschildt, Verena ; Heitmann, Mark ; Scheier, Christian |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 34.2017, 3, p. 68-74
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011700482