Uncovering the WHY of consumer behavior : from neuroscience to implementation
Enrique Strelow, Christian Scheier
| Year of publication: |
2018
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|---|---|
| Authors: | Strelow, Enrique ; Scheier, Christian |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 35.2018, 1, p. 102-108
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011965191