Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic : a pragmatic view
Thamaraiselvan Natarajan, Jayadevan Geetha Raveendran Nair and Jegan Jayapal
| Year of publication: |
2024
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|---|---|
| Authors: | Natarajan, Thamaraiselvan ; Geetha Raveendran Nair, Jayadevan ; Jayapal, Jegan |
| Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 16.2024, 2, p. 307-330
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| Subject: | Branded functional beverages | Consumption behaviour | COVID-19 | Subjective norms | Theory of planned behaviour (TPB) | Value-attitude-behaviour (VAB) model | Konsumentenverhalten | Consumer behaviour | Coronavirus | Verbrauchereinstellung | Consumer attitudes | Markenführung | Brand management | Soziale Norm | Social norm | Epidemie | Epidemic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJBA-03-2022-0130 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514416