Subjective product knowledge as a moderator of the relationship between attitudes and purchase intentions for a durable product
| Year of publication: |
1994
|
|---|---|
| Authors: | Berger, Ida E. ; Ratchford, Brian T. ; Haines, George Jr. |
| Published in: |
Journal of Economic Psychology. - Elsevier, ISSN 0167-4870. - Vol. 15.1994, 2, p. 301-314
|
| Publisher: |
Elsevier |