Subsistence entrepreneurship, value creation, and community exchange systems : a social capital explanation
Year of publication: |
2014
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Authors: | Viswanathan, Madhu ; Echambadi, Raj ; Venugopal, Srinivas ; Sridharan, Srinivas |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 2, p. 213-226
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Subject: | entrepreneurship | subsistence | social capital | community | exchange system | macromarketing | Sozialkapital | Social capital | Subsistenzwirtschaft | Subsistence economy | Soziales Netzwerk | Social network | Entrepreneurship | Entrepreneurship approach | Betriebliche Wertschöpfung | Value creation | Unternehmensgründung | Business start-up |
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