Substitutability and Independence: Matching Analyses of Brands and Products
| Year of publication: |
2010
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|---|---|
| Authors: | Foxall, Gordon ; Wells, Victoria ; Chang, Shing Wan ; Oliveira-Castro, Jorge |
| Published in: |
Journal of organizational behavior management. - Binghamton, NY [u.a.] : Haworth Press, ISSN 0160-8061, ZDB-ID 5937048. - Vol. 30.2010, 2, p. 145-161
|