Success factors of German meal kit providers from the customer's perspective compared to the USA : A study based on an artificial intelligence (AI)-using text analysis tool and a quantitative survey
Juliane Staubach, Ronja Jäger ; Technische Hochschule Mittelhessen
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Staubach, Juliane ; Jäger, Ronja |
| Publisher: |
Gießen : Technische Hochschule Mittelhessen, Fachbereich Wirtschaft |
| Subject: | meal kits | customer characteristics | meal kit industry | food delivery industry | text analytics tool | customer satisfaction drivers | meal-kit | Caplena | meal kit services | Hello Fresh | Kochboxen | Kundenmerkmale | Kochbox-Industrie | Lebensmittelindustrie | Erfolgsfaktoren der Kundenzufriedenheit | Lieferdienste | Textanalysetools | Deutschland | Germany | Künstliche Intelligenz | Artificial intelligence | Kundenzufriedenheit | Customer satisfaction | Erfolgsfaktor | Success factor | Beziehungsmarketing | Relationship marketing |
freely available
| Extent: | 1 Online-Ressource (circa 135 Seiten) Illustrationen |
|---|---|
| Series: | THM-Hochschulschriften. - Friedberg : Der Präsident der Technischen Hochschule Mittelhessen, ISSN 2568-3020, ZDB-ID 2911801-3. - Vol. Band 27 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Other identifiers: | 10.25716/thm-253 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014517814