Summoning food at the push of a button : the interplay of religiosity, involvement and commitment in post-adoption behaviors
Islam Elgammal, Swathi Ravichandran, Christian Nedu Osakwe and Jun-Hwa Cheah
| Year of publication: |
2024
|
|---|---|
| Authors: | Elgammal, Islam ; Ravichandran, Swathi ; Osakwe, Christian Nedu ; Cheah, Jun-Hwa |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 12, p. 3596-3620
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| Subject: | Involvement-commitment theory | Food delivery apps | Religiosity | Resistance to negative information | Word-of-mouth marketing | PLS-SEM | Religion | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-04-2023-0120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015329246