Super Bowl ad likeability: Enduring and emerging predictors
Year of publication: |
2013
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Authors: | Yelkur, Rama ; Tomkovick, Chuck ; Hofer, Ashley ; Rozumalski, Daniel |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 19.2013, 1 (1.2.), p. 58-80
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