Superfluous Choices and the Persistence of Preference
| Year of publication: |
2007
|
|---|---|
| Authors: | Muthukrishnan, A.V. ; Wathieu, Luc |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 33.2007, 4, p. 454-460
|