Superior customer experience in voice-to-voice encounters : insights from three studies regarding interaction and call center management
Silke Bartsch
| Year of publication: |
2012
|
|---|---|
| Authors: | Bartsch, Silke |
| Publisher: |
München : FGM-Verl. |
| Subject: | Unternehmen | Call Center | Kundenorientierung | Gesprächsführung | Kundenmanagement |
| Extent: | IX, 159 S. graph. Darst. |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing. - München : FGM-Verl.. - Vol. 74 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: München, Univ., Diss., 2010 u.d.T.: Bartsch, Silke : Essays on call center research |
| ISBN: | 978-3-940260-19-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009497233