Supply chain coordination through cooperative advertising with reference price effect
| Year of publication: |
2013
|
|---|---|
| Authors: | Zhang, Juan ; Gou, Qinglong ; Liang, Liang ; Huang, Zhimin |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 1245028. - Vol. 41.2013, 2, p. 345-353
|