Surcharges plus unhealthy labels reduce demand for unhealthy menu items
Avni M. Shah, James R. Bettman, Peter A. Ubel, Punam Anand Keller, and Julie A. Edell
| Year of publication: |
2014
|
|---|---|
| Authors: | Shah, Avni M. ; Bettman, James R. ; Ubel, Peter ; Keller, Punam Anand ; Edell, Julie A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 6, p. 773-789
|
| Subject: | sin tax | unhealthy consumption | health | pricing | field experiment | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Gesundheit | Health | Ernährungsverhalten | Eating habit |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010471010