Sustainability orientation and post-entry performance : the role of brand and market-oriented capabilities
Kwabena Frimpong, Samuel Adomako, Nguyen Phong Nguyen, Obaid AI-Shuridah
| Year of publication: |
2025
|
|---|---|
| Authors: | Frimpong, Kwabena ; Adomako, Samuel ; Nguyen Phong Nguyen ; AI-Shuridah, Obaid |
| Subject: | developing markets | international brand orientation | market orientation | post-entry performance | sustainability orientation | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.4043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357440