Sustaining Halal industry through synergising IR4.0 technologies and data analytics : exploring the integration of AR, VR, MR, and consumer insights
Year of publication: |
2024
|
---|---|
Authors: | Adlin Masood ; Umi Hamidaton Mohd Soffian Lee ; Nurul Adilah Hasbullah |
Published in: |
Strategic Islamic Business and Management : Solutions for Sustainability. - Cham : Springer Nature Switzerland, ISBN 978-3-031-61778-2. - 2024, p. 55-69
|
Subject: | Consumer behaviour | Data analytics | Halal cosmetics | IR4.0 | Sustainability | Konsumentenverhalten | Data Analytics | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit |
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