Swayed by the numbers : the consequences of displaying product review attributes
Jared Watson, Anastasiya Pocheptsova Ghosh, and Michael Trusov
| Year of publication: |
November 2018
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| Authors: | Watson, Jared ; Pocheptsova Ghosh, Anastasiya ; Trusov, Michael |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 6, p. 109-131
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| Subject: | average product ratings | number of reviews | online product reviews | online retail | choice | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Produktivität | Productivity | Social Web | Social web | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242918805468 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011955032