Switching costs : a key to understanding and managing business consulting relationship longevity
Melvin Prince and Robert F. Everett
| Year of publication: |
2012
|
|---|---|
| Authors: | Prince, Melvin ; Everett, Robert F. |
| Published in: |
Business-to-business marketing management : strategies, cases and solutions. - Bingley : Emerald, ISBN 978-1-78052-576-1. - 2012, p. 193-217
|
| Subject: | Unternehmensberatung | Consultancy services | Wechselverhalten | Switching behaviour | Sterblichkeit | Mortality | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009532709