Switching costs in key account relationships
by Sanjit Sengupta, Robert E. Krapfel and Michael A. Pusateri
| Year of publication: |
2014
|
|---|---|
| Authors: | Sengupta, Sanjit ; Krapfel, Robert E. ; Pusateri, Michael A. |
| Published in: |
Handbook of strategic account management : a comprehensive resource. - Chichester, West Sussex : Wiley, ISBN 978-1-118-50908-1. - 2014, p. 103-113
|
| Subject: | Wechselverhalten | Switching behaviour | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Kostenmanagement | Cost management | Theorie | Theory | Rechnungswesen | Accounting | Lieferantenmanagement | Supplier relationship management | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010341372