Switching decision, timing, and app performance : an empirical analysis of mobile app developers' switching behavior between monetization strategies
Young-Jin Lee, Hossein Ghasemkhani, Karen Xie, Yong Tan
| Year of publication: |
2021
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|---|---|
| Authors: | Lee, Young-Jin ; Ghasemkhani, Hossein ; Xie, Karen ; Tan, Yong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 127.2021, p. 332-345
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| Subject: | App monetization strategy | App store | Fixed effects estimation | Mobile app marketing | Mobile apps | Simultaneous equations model | Mobile Anwendung | Mobile application | Anwendungssoftware | Application software | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.01.027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494386