Synergistic effects of relationship managers' social networks on sales performance
Gabriel R. Gonzalez, Danny P. Claro, & Robert W. Palmatier
| Year of publication: |
2014
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|---|---|
| Authors: | Gonzalez, Gabriel R. ; Claro, Danny Pimentel ; Palmatier, Robert W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 1, p. 76-94
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| Subject: | relationship marketing | social capital | network theory | network synergy | network overlap | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Sozialkapital | Social capital | Unternehmensnetzwerk | Business network | Theorie | Theory | Lieferantenmanagement | Supplier relationship management | Soziale Beziehungen | Social relations | Netzwerk | Network |